AI may slash film production costs by 30-40% in 2 years
Artificial intelligence is increasingly reshaping the creative economy as filmmakers, animators and content creators turn to prompt-driven production. Conversations with senior executives on the sidelines of the CII Big Picture Summit in Mumbai on Monday indicate that India’s entertainment industry has begun embracing AI in a significant way, shifting tasks such as storyboarding, scriptwriting and VFX production to AI tools. Last month also saw the re-release of the Nagarjuna-starrer Shiva—first released in 1989 in Telugu and remade in Hindi in 1990—after being digitally restored using AI-based tools and modern sound technology.
