Xiaomi rejigs mid-level roles to spur growth
New Delhi: Xiaomi has initiated a corporate restructuring, assigning more responsibilities to existing mid-level executives in sales and marketing teams and consolidating the functions among its three top leaders, as the smartphone maker prepares an aggressive push into the premium segment in a bid to claim back its lost market share in India.
The reorganisation aims to bring back focus on the online business to grow its market share without hurting the offline business, which has seen strong growth in the last few quarters. The company is aiming to reclaim the leadership position on ecommerce platforms which suffered due to frequent leadership changes, executives aware of the developments told ET.
