Apple’s sales shake-up: Dozens of roles cut as company rewires its enterprise strategy

CHENNAI: Apple has initiated a rare round of job cuts within its global sales organisation, eliminating dozens of roles as part of a sweeping restructuring intended to streamline operations and redefine how the company engages with business, education and government clients. The move affects account managers across several regions, teams responsible for institutional outreach, and staff who run Apple’s briefing centres—spaces used for high-level product demonstrations and discussions with major customers, said a Bloomberg report.