India’s Gen Z takes the call — and it’s from an iPhone

Apple’s expanding footprint among India’s Gen Z is reshaping the country’s premium smartphone market. Findings from the third edition of the ET Snpachat Gen Z Index shows that while Samsung remains the most preferred brand, Apple is gaining remarkable traction—especially among women, younger consumers, and users outside major metros.

The report, powered by Kantar, positions Samsung as the continuing market leader in overall brand affinity, maintaining its widespread appeal across all Gen Z segments.