Adobe to acquire Semrush in $1.9-billion deal to build marketing tools for an AI world
Adobe Inc. has decided to acquire Semrush Holdings Inc. in a $1.9-billion all-cash deal, as the Photoshop maker looks to strengthen its marketing tools for an AI world.
The San Jose, California-based company will pay $12 per share of Semrush—a 77.5% premium to the stock’s last closing price, according to a statement on Wednesday. Semrush shares jumped 74% to $11.79.
