TRAI mandates pre-tagging of links, numbers in commercial SMS templates
The Telecom Regulatory Authority of India (TRAI) has directed all access providers to implement mandatory pre-tagging of variable elements—such as URLs, app download links, and callback numbers—in commercial SMS content templates. The move aims to curb fraud, phishing, and misuse of registered templates by ensuring these changing components are clearly identified and monitored.
TRAI said fraudsters often exploit untagged template fields to insert malicious links or numbers, leading to financial scams, data theft, and other cyber harms.
