Video podcasts become next streaming battleground
NEW YORK: Big tech platforms, including TikTok and Netflix, are all looking to add video podcasts to their content, a rapidly growing format that attracts a young audience prized by advertisers and where YouTube dominates.
Roman Wasenmüller, the head of podcasts at Spotify, said that the development “marks a new chapter for podcasting,” as he announced a partnership with Netflix in mid-October.
