India emerges as global hub for Media Capability Centres
India is rapidly emerging as the world’s preferred destination for global capability centres in the media and entertainment industry, according to experts.
These centres, now increasingly referred to as media capability centres, or MCCs, are becoming the operational backbone of production, post-production, localisation, data analytics and advertising for the world’s leading media companies, they said.
According to industry stakeholders, this shift is a sign of a deeper strategic change. Media firms are no longer viewing India as a low-cost back office. Instead, they are building centres that combine creativity, technology and operations to drive innovation and capability.
