On Gen Z’s watchlist, Netflix trends while JioHotstar gets stuck on buffer

Netflix continues to hold its position as India’s most popular streaming platform among Gen Z, strengthening its presence across gender, age and geography, according to the third edition of the ET Snapchat Gen Z Index. The study, powered by Kantar, which tracks brand affinity and audience sentiment across metros and Tier-1 towns, shows that Netflix’s dominance has grown beyond urban viewers, finding steady traction in smaller cities.