Snapchat to bring Perplexity AI search in the app: Here is everything you need to know
Snap Inc, the maker of Snapchat, has signed a major deal with AI search startup Perplexity, integrating its advanced AI answer engine directly into the Snapchat app, beginning in early 2026. The new partnership involves Perplexity paying Snap $400 million over a year in a mix of cash and equity. This investment is estimated to offer about 7% of Snap’s 2024 sales.
