Nazara Technologies brings Bigg Boss to mobile gaming in IP-led push

Nazara Technologies, India’s only publicly listed gaming company, has launched Bigg Boss: The Game, a mobile title based on the Endemol Shine India–produced reality show, in partnership with Banijay Rights.

Developed by Fusebox Games, Nazara’s UK-based narrative studio behind mobile versions of global formats such as Big Brother and Love Island, the game puts players inside a virtual Bigg Boss house. Users enter as contestants, navigate alliances, take decisions, complete tasks and try to avoid eviction. The game mirrors the show’s episodic format and is designed for recurring updates in sync with TV storylines, making it a long-running product instead of a one-time launch.