I&B Ministry rating overhaul: CTV included, landing pages out

The Ministry of Information and Broadcasting (I&B) has issued a new draft amendment to TV rating guidelines, proposing rating agencies to consider connected TV platforms as well to measure viewership, but exclude landing pages from the assessment. Landing pages refer to the channels that appear automatically when a set top box is switched on.

Once implemented, the amended guidelines will apply to the Broadcast Audience Research Council (BARC), the only registered audience measurement body currently in India,