The case of missing global Indian brands – Can India become an economic superpower without global brands?

Modi government’s agenda of ‘Make in India’ and export grow this receiving attention due to Trump’s protectionist tariffs. While India has recently made progress in growing exportsof mobile phones, semi conductor chips, medical devices and defence equipment what is conspicuous by its absence is globally popular Indian product brands.

Almost allcountries among top ten largest economies except India have strong global product brands. Even relatively smaller economies like Switzerland and Sweden have global brands.

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