Zee Entertainment inks three-year media rights deal with Uttar Pradesh Kabaddi League
Zee Entertainment Enterprises’ new initiatives arm Zee Sports and SJ Uplift Kabaddi’s Uttar Pradesh Kabaddi League (UPKL) have inked a three-year strategic broadcast partnership across TV and Digital.
As a part of this partnership, Zee Sports will serve as the exclusive broadcast and digital partner for UPKL, airing the next three seasons along with a live stream on Zee5, reaching millions of viewers across India.
With the addition of 4 new franchises this season, UPKL now features 12 teams representing key cities across Uttar Pradesh. The partnership is a pivotal milestone in the league’s evolution as one of India’s most structured regional sporting properties.
