Instacart debuts white-label AI shopping chatbot in enterprise push

Instacart is adding artificial intelligence-powered tools for grocers, including an assistant that can make product recommendations, the latest in a growing effort to sell enterprise software to retailers.

The company said Tuesday that its AI shopping assistant will be offered as part of its white-label ecommerce service, which powers the online shopping sites for some grocery chains like Sprouts Farmers Market Inc. and Publix Super Markets.