AI-assisted content creation will lower the barrier to creativity but raise quality: Adobe’s Govind Balakrishnan

While artificial intelligence (AI) is lowering the barrier to content creation, it will ultimately lead to an abundance of personalised, high-quality content and an increased demand for genuine originality, Govind Balakrishnan, SVP and GM of Adobe Express has said. He noted that Adobe’s goal is to “lower the barrier to creativity,” enabling people who previously lacked the technical medium to tell their stories.

When asked what happens when AI tools allow anyone to generate professional-quality content, potentially devaluing the skills honed by traditionally trained artists, Balakrishnan noted that the current development phase of generative AI is “great news” for the democratization of content creation. The underlying belief is that everyone has a story to tell, and AI now provides the medium to share it.