Creativity is entering AI era and Adobe is at forefront of this revolution: CEO Shantanu Narayen

Creativity is entering a transformative new era powered by artificial intelligence (AI) and the company is at the forefront of this revolution that will fundamentally reshape how people create content across industries, Adobe CEO Shantanu Narayen has said. Speaking at Adobe MAX, the company’s annual creativity conference in Los Angeles, Narayen outlined a vision where AI doesn’t simply execute tasks but collaborates with creators.

He said that AI will ask clarifying questions, plan multi-step workflows, and deliver personalised results that maintain human control and ownership.