‘Premiumisation remained a defining trend this festive season,’ Saurabh Srivastava vice-president Amazon India
As festive shopping spreads beyond metros, smaller cities are driving record growth for Amazon India. The 2025 Great Indian Festival saw 2.76 billion customer visits, with nearly 70% from tier 2 and 3 cities, reflecting a shift towards premium choices and faster deliveries. Saurabh Srivastava, vice-president, Amazon India, discusses with Geetika Srivastava the evolving shopping trends, the role of AI, and Amazon’s focus on convenience and value. Excerpts:
