Global tech giants reviewing AI-labelling mandate as India curbs deepfakes

Global tech giants like Microsoft, OpenAI and Google are studying the government’s latest mandate to label all artificial intelligence (AI) content on social media, sources said. All creators of AI generated producing will be covered if their computer resources produce such content shared in the public domain, officials told ET.

“Any software, database or computer resource that is used to generate synthetic content would be covered under the mandate, to make the effort of labelling AI fool proof. The rules are not only for social media platforms,” a ministry of electronics and information technology (MeitY) official said.