Adobe LLM Optimizer is now available for all businesses: What is it and how the app works

Adobe has announced that its enterprise application, Adobe LLM Optimizer, is now generally available for all businesses. The platform provides businesses with a comprehensive solution for Generative Engine Optimisation (GEO) and is designed to help businesses gain relevance and authority in a digital environment increasingly dominated by generative AI-powered interfaces.

“Generative engine optimisation has quickly become a C-suite concern, with early movers building authority across AI surfaces and securing a competitive advantage,” said Loni Stark, vice president of strategy and product at Adobe Experience Cloud.