UK watchdog targets Google’s ‘strategic’ role in search ads and a competitive market
Britain’s antitrust watchdog on Friday labeled Google a “strategic” player in the online search advertising market, paving the way for regulators to force the company to change its business practices to ensure more competition in that market.
The Competition and Markets Authority said its investigation found that the US tech giant has “strategic market status” because it has “substantial and entrenched market power” in general search and search advertising.
