FICCI Frames 2025: Kalli Purie says AI can make journalism more ‘efficient and less monotonous’
Mumbai (Maharashtra) [India], October 8 (ANI): The second day of FICCI Frames 2025 in Mumbai saw an insightful conversation between India Today Group Editorial Director (Broadcast & New Media) Kalli Purie and Contributing Editor at Business Standard, Vanita Kohli-Khandekar. The session, titled “Credibility in the Age of Chaos & Media’s Role in Shaping India’s Identity,” focused on how technology, especially artificial intelligence, is changing the media landscape.
During the conversation that took place on Wednesday, Purie said that she feels that instead of fearing new technology, the best way forward is to understand and use it wisely, adding how AI can help remove repetitive tasks like transcriptions, which she described as “boring,” and allow journalists to focus on creative storytelling instead.
