Why Amazon does not want to rely only on its sales team to sell AI products

Amazon Web Services (AWS) does not want to depend entirely on its sales team to sell artificial intelligence (AI) apps, a report claims. The world’s largest cloud service provider is reportedly aiming to gain organic traction among developers and reduce its reliance on traditional sales teams for its AI products. This strategy shift comes after an internal Amazon document obtained by Business Insider (whichBI) indicated that AWS’s coding assistant, Q Developer, has struggled to gain grassroots adoption compared to rivals like Cursor and Windsurf. The document noted that while Q Developer had seen “occasional successes” in selling directly to senior executives, those sales, however, required “intensive sales involvement.” This also contrasts with the early years of AWS, during which cloud services were adopted organically among developers.