Arattai hits 7.5 million downloads as Zoho-backed messaging platform trends on social media, app charts
Zoho-backed homegrown messaging platform Arattai has topped 7.5 million overall downloads as on Friday, marking one of the fastest adoption feat for a local app in recent times.
The viral streak comes amid clarion calls by ministers, founders and CEOs to embrace the Made-in-India messaging app, the rapid daily sign-ups that followed, and widespread sharing and invitations circulating on social media platforms, including ironically, various WhatsApp groups.
