Shein plans first permanent stores in France, sparking backlash
Online fast-fashion retailer Shein will open its first permanent stores in France in November under an agreement with department store owner Societe des Grands Magasins (SGM), a move that sparked criticism from French retailers.
The “shop-in-shops” in the BHV department store in central Paris and Galeries Lafayette department stores in five provincial cities, mark a new step for Shein which has up to now only hosted temporary pop-up shops around the world mainly aimed at marketing.
