Google AI Mode adds Visual Search capabilities for shopping

Google announced that its AI Mode search feature now supports conversational visual searches, allowing users to shop using natural language descriptions and reference images instead of traditional filters.

The update, rolling out this week to US users in English, enables people to describe products “like the way you’d talk to a friend,” according to Robby Stein, vice president of product for Google Search. Users can now search for items using vague descriptions such as “barrel jeans that aren’t too baggy” and refine results with follow-up requests like “show me acid-washed denim” or “I want more ankle length.”