Waves OTT

Prasar Bharati has issued a tender for a Project Management Unit (PMU) for its Waves OTT platform, which was launched in November 2024. The tender seeks industry responses for setting up a PMU that will provide comprehensive strategic, operational and analytical support across content, technology, marketing, user acquisition, distribution, and revenue domains. The initiative aims to position Waves among the leading global OTT platforms and make it the most preferred digital platform of the nation.

The tender document notes that Waves OTT currently has over 3.8 million downloads and 2.3 million registered users. Through the PMU, Prasar Bharati wants to achieve user growth of 10 million-plus registered users within one year, driven by strategic content planning, marketing outreach and platform partnerships. It also aims to maintain