Oh! It is a real identity crisis, thanks to AI
Imagine a cricketer or a film star endorsing a product without their knowledge, or a CEO seeking to persuade you to put your hard-earned money into a fraudulent scheme through a bogus phone call. Deepfakes produced with the use of AI are increasingly fuelling fraud worldwide. With celebrities, including politicians and business leaders, enjoying a cult following in India, the country faces heightened risk in this regard, according to experts.
