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    BroadcastingNewspapersThe Economic Times

    ET Now to launch two new shows

    Binu Mathew
    By Binu MathewSeptember 29, 2025

    New Delhi: English business news channel ET Now has announced the launch of two new shows: South Central and The Interview with Ayesha Faridi.

    South Central will debut on September 29, airing weekdays from 5:30 pm to 6:00 pm. The programme will spotlight South India’s role as an economic engine and cultural powerhouse, covering business, politics, cinema and lifestyle across the five southern states.

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