Your home can be the new turf for another Ambani-Mittal clash

India’s booming consumer durables segment, historically dominated by multinationals like LG, Samsung and Whirlpool, might become a new arena for an intense battle between two of India’s most powerful business groups and telecom rivals — Reliance and Bharti. With consumer demand rising, urbanisation surging and incomes growing steadily, the stakes are high. Both Reliance Industries and Bharti Enterprises are making calculated moves to capture market share in this fast-growing sector, setting the stage for what could be a major reshaping of India’s home electronics landscape.