Offline mobile sales plunge 40% ahead of ecomm big sale events

Sales of mobile phones have dropped almost 40% in offline retail stores over the last 10 days, industry executives and market trackers said, as consumers waited for ecommerce sale events anticipating attractive deals.

Flipkart and Amazon opened their flagship sale events Monday midnight, offering steep discounts on smartphones, primarily premium Samsung and Apple products. Offline retailers said they are unable to match the prices. Also, the majority stocks of these products have been diverted to online channels, they claimed.