iPhone 17 launch sales outpace 16 debut; Pros most wanted

Apple may have clocked up to a fifth more in sales of the iPhone 17 models on launch day, compared with the debut of the iPhone 16 series last year, with demand highest for the premium Pro and Pro Max models, according to market trackers and retailers.

Demand for the slimmer iPhone Air, however, was relatively lower compared with other models in the lineup, primarily due to its higher pricing, they added. “All units of the iPhone 17 and iPhone Air are locally made, but the majority of the Pro and Pro Max models are being imported for now and will slowly be replaced with locally made units in the weeks to come,” an industry executive said.