Google to Skip Full Ad Split in Reply to €3 Billion EU Fine
(Bloomberg) — Google will meet the European Union’s deadline to propose changes to its advertising technology business after a near-€3 billion ($3.5 billion) fine — but won’t include the full breakup the EU and industry rivals have previously pushed for.
The offer, due by early November, will avoid a complete sale of Google’s Ad Manager — the AdX exchange and DoubleClick for Publishers — according to people familiar with the matter, who spoke on condition of anonymity. The filing deadline could still slip, they added.
