New York’s ban on addictive social media feeds for kids takes shape with proposed rules

New York’s attorney general on Monday proposed regulations for its crackdown on addictive social media feeds for children, including rules for verifying a user’s age.

The Stop Addictive Feeds Exploitation (SAFE) for Kids Act, passed last year, prohibits social media companies from showing feeds personalised by algorithms to users under 18 unless they have a parent’s consent. Instead, feeds on apps like TikTok and Instagram would be limited to posts from accounts young users follow.