AI tools promise cheaper TV commercials as streaming platforms chase new advertisers

Streaming platforms and broadcasters are introducing artificial intelligence (AI)-powered tools to make television commercials cheaper and more accessible for small and midsize businesses, echoing the models of Meta and Google, reported WSJ. Companies such as Comcast, Roku and Britain’s Channel 4 are building self-service platforms and creative automation services in a bid to expand TV’s advertiser base and counter declining traditional ad sales.