Zupee announces entry into India’s eSports sector
Zupee has formally entered the eSports sector with the launch of its new vertical at PlayCom 2025. The company, which has more than 200 million registered users, said it will focus on transforming traditional Indian games such as Ludo, Carrom, and Chess into competitive formats for global audiences.
The announcement comes as the global eSports industry continues to expand rapidly, with viewership expected to surpass 700 million this year and prize pools exceeding $70 million. The development also follows the introduction of the Online Gaming Act 2025, which formally recognised eSports as a competitive sport in India, while banning real money gaming, Zupee’s core offering before this.
