Court ruling boosts acceptance of personality rights in deepfake cases
India’s debate on personality rights has been intensified by the Delhi High Court’s rulings in dealing with Abhishek Bachchan and Aishwarya Rai’s appeal against AI-generated photos and videos. The couple sought protection against offensive deepfakes along with protection for their voices, names, and likenesses from unauthorised use.
Experts said that the order highlights India’s increasing acceptance of personality rights as being identical to intellectual property, particularly for celebrities who rely on the commercialisation of their persona.
