Amazon user growth in Odisha 10 per cent faster than national average

BHUBANESWAR: Odisha has emerged one of the top-10 states in the country with the highest number of consumers using digital payment methods while purchasing commodities on Amazon and the user growth has been over 10 per cent (pc) faster than the national average over the past six months.

According to statistics shared by the e-commerce major, digital adoption in the state has surged significantly in last couple of years, driven by rising smartphone penetration, affordable internet connectivity and consumer preference for convenience.