YouTube makes its biggest pitch yet to advertisers: India’s ‘new TV’
At its annual Brandcast event in Mumbai on Thursday, YouTube unveiled a slew of new features that signal how the platform wants to be seen — not merely as another digital video destination but as India’s “new TV.” Among the rollouts are AI-led tools such as Veo 3 and Peak Points, innovations for connected TV like the Immersive Masthead, and the launch of a Creator Partnerships Hub to connect brands with creators. Most strikingly, the company announced an India-first capability that will allow advertisers to target urban and rural audiences separately, addressing the country’s fragmented demand landscape with precision.
