What Amazon CEO Andy Jassy ‘learned’ from founder Jeff Bezos’ biggest money ‘mistakes’
Amazon CEO Andy Jassy learned a costly lesson from watching Jeff Bezos burn billions on experimental ventures like the Fire Phone flop, failed grocery stores, and countless moonshot projects that drained resources without delivering returns. Bezos’ willingness to lose money on ambitious long-term bets ultimately contributed to Amazon becoming the first company to shed $1 trillion in market value during the post-pandemic crash. Now Jassy has fundamentally shifted how Amazon uses its money.
Unlike his predecessor, who famously burned through billions spreading investments across hundreds of experimental projects—from satellite internet ventures to healthcare moonshots like Haven that shuttered after three years—Jassy has narrowed Amazon’s focus to “a few dozen initiatives” he considers genuine opportunities, sources familiar with his leadership tell Business Insider.
