Apple’s iPhone Air aims to revive sales, challenge Samsung’s slim designs, analysts say

Apple CEO Tim Cook seemed to be channeling predecessor and design genius Steve Jobs on Tuesday when he unveiled the iPhone Air, the company’s slimmest handset yet and the biggest change in eight years to a lineup fans and analysts saw as stagnating.

Cook kicked off the company’s annual product launch event at its Cupertino, California, headquarters with a Jobs quote: “For us, design goes beyond just how something looks or feels. Design is also how it works.”