Flipkart Big Billion Days Sale to begin September 23: iPhone 16 Pro Max could drop below ₹1 lakh

Flipkart has officially confirmed that its annual Big Billion Days sale will commence on 23 September. Ahead of the shopping festival, the e-commerce giant has begun teasing some of the major tech deals that buyers can expect, including a significant price cut on Apple’s iPhone 16 Pro Max.

In a new promotional image, Flipkart hinted that last year’s flagship device will be listed “from xx,xxx”, effectively confirming that the price will fall below ₹1,00,000. This marks the first time the smartphone, which debuted at ₹1,44,900 for the 256GB variant, will be available for under one lakh rupees.