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    Google fined $3.5 billion by EU for anti-competitive adtech practices

    Neha Kumari
    By Neha KumariSeptember 6, 2025

    Alphabet Inc.’s Google on Friday was fined nearly €3 billion ($3.5 billion) by the European Union for anti-competitive practices.

    The EU also asked Google to stop favoring its own advertising technology services.

    Google had abused its dominance by giving its own ad exchanges a competitive advantage over rivals and that it must bring the practices to an end, said the Brussels-based European Commission on Friday.

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