BCCI sets bid floor price for Team Lead rights
The Board of Control for Cricket in India (BCCI) has set a reserve price of ₹3.5 crore per match for bilateral and Asian Cricket Council games, and ₹1.5 crore per match for ICC events, for the National Team Lead Sponsor rights, people aware of the matter told ET.
Fees for what’s commonly known as the jersey deal would be calculated on the actual number of matches played, with the total expected to run into several hundred crores over the contract period.
