Q- comm firms foray into perishable private labels

With the launch of Noice by Swiggy Instamart, quick commerce platforms have expanded their private labels into perishable categories. So far, a focus on staples and packaged goods with higher shelf lives had defined the sector’s house brand approach.

Zepto is also pushing its private labels into snacks and beverages, according to sources. The company has launched ‘chyll’ for ice cubes and juices, and ‘aaha!’ for snacks, sweets, cereals and batters. “Currently, we are present in select metro cities and plan on expanding across all markets in the coming days,” said a person aware of the plans.