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    ITNewspapersThe Financial Express

    Nykaa set to dive deeper into virtual reality

    Binu Mathew
    By Binu MathewAugust 27, 2025

    FSN E-Commerce Ventures, the parent company of Nykaa, is aiming to become an “AI-native” organisation, with plans to embed artificial intelligence across customer experience, operations, and technology development. At its 13th annual general meeting, the company said this transformation would redefine how consumers discover and shop for beauty and fashion products.

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