Attero’s D2C platform ‘Selsmart’ scales operations to 25 cities, eyes ₹500 cr revenue run rate

NEW DELHI: Attero’s direct-to-consumer takeback platform, Selsmart, has scaled its operations to more than 25 cities, and aims to grow its revenue run rate from ₹100 crore presently to ₹500 crore by March 2026.

It is currently clocking over 30,000 monthly orders and expects this to reach 1.5 lakh monthly orders, with 75,000 metric tons of electronic waste (or e-waste) by March 2026. The platform also expects to grow its user base sixfold, from 500,000 currently to over 30 lakh by the end of the calendar year 2025.

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