Broadcasters lining up big shows to reel in advertisers

Mumbai: Broadcasters are lining up marquee properties to tap into pre-festive and festive season audiences and revive ad revenues after consecutive quarters of muted spending, even as viewership remains robust, said industry experts.

Sony Pictures Networks India launched the 17th season of its flagship quiz show Kaun Banega Crorepati on August 11, hosted by Amitabh Bachchan. The network will follow up with Indian Idol and India’s Got Talent, returning after two years. It also holds rights to the Asia Cup cricket tournament, which will feature the much-anticipated India-Pakistan clash next month.