Apple in talks with Google to give Siri a new Gemini brain, internal ‘bake off’ underway: Report

Apple is in early discussions with Google about using the tech giant’s Gemini AI to power the revamped version of Siri, according to a report by Bloomberg’s Mark Gurman. The iPhone maker had first announced its next big update to Siri at WWDC 2024, but it has been delayed by over a year due to engineering setbacks.

The Cupertino-based tech giant has reportedly approached Google to explore building a custom AI model that would serve as the foundation of the new Siri voice assistant next year. Google is also said to have started training a model that could run on Apple’s servers.