FMCG startup Mitra raises Rs 14 crore in round led by Bestvantage Investments

FMCG (Fast-moving consumer goods) startup Mitra has secured Rs 14 crore funding in a bridge round led by Bestvantage Investments with participation from existing investors, including a Dubai-based family office.

The Delhi-based company plans to use the capital to scale up operations, enhance its product portfolio, broaden its distribution network across India, and enter Gulf Cooperation Council (GCC) markets.

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